Listen Up! Tips for Giving Great Radio Interviews

(This article was written by Mike Dacri and was published in Consulting Magazine, February 2013 issue)

Radio interviews are a great tool to position yourself as an expert, gain visibility, leverage your services, promote your book, and sell your products. But there are good radio interviews and there are bad interviews—you never want to give one of the bad ones.

Think of a radio interview like a dance: you may have asked her to dance and received a “yes,” but you still have to go out on the floor and impress her. Remember, you are on a mission. You are selling your services as well as yourself.

Here are few tips I have learned over the years as a publicist to help you give great interviews and just maybe earn some business so you can sell your products as well!

1. Don’t Put Everyone to Sleep: The perfect guest has energy and passion, but when you lack energy and speak like you just rolled out of bed, you lose your audience fast! Kick it up a notch without going over the top. Remember, most radio interviews take place during the morning drive!
2. Get to The Point: It’s a radio interview, not a Sunday ride in the country. In your first sentence or two, you must grab your audience and convey your message. Otherwise, everyone will turn their radio dials.

NE Patriots Bench Generates Big Win

 

For New England Patriot fans, it was very difficult to see the pained look on Rob Gronkowski’s face as he walked of the field injured last Sunday—lost for the game and season. Earlier Danny Woodhead, this year’s surprising star performer, was also injured. In spite of these losses, New England was still able to win convincingly.

In the rough and tumble game of NFL football, teams must have a deep bench to be competitive. New England has mastered the art of recruiting and developing versatile players who are ready to step in anytime—and because of this they will be defending the AFC Championship this Sunday.

What about your organization? If you sustained a loss of a key employee, would you have someone ready to step in? I recognize most organizations do not have the luxury of having a bench filled with players who can be called upon when needed. But, if an employee is unable to perform, the business still must be able to operate. You need to have a plan. Versatility within your workforce is critical.

I am hoping the Patriots will once again return to the Super Bowl this February. If they do, and I think they will, it will be because of the depth they have on their bench.