(This article was written by Mike Dacri and was published in Consulting Magazine, February 2013 issue)
Radio interviews are a great tool to position yourself as an expert, gain visibility, leverage your services, promote your book, and sell your products. But there are good radio interviews and there are bad interviews—you never want to give one of the bad ones.
Think of a radio interview like a dance: you may have asked her to dance and received a “yes,” but you still have to go out on the floor and impress her. Remember, you are on a mission. You are selling your services as well as yourself.
Here are few tips I have learned over the years as a publicist to help you give great interviews and just maybe earn some business so you can sell your products as well!
- Don’t Put Everyone to Sleep: The perfect guest has energy and passion, but when you lack energy and speak like you just rolled out of bed, you lose your audience fast! Kick it up a notch without going over the top. Remember, most radio interviews take place during the morning drive!
- Get to The Point: It’s a radio interview, not a Sunday ride in the country. In your first sentence or two, you must grab your audience and convey your message. Otherwise, everyone will turn their radio dials. Continue reading
When your employees manage their careers, everyone benefits. Organizations grow and continuously improve when and if their employees focus upon and grow their careers, support their team, and position themselves as the “go-to” persons in their respective fields. I recently lead a “Managing Your Career” workshop as part of this company’s onboarding program. There I showed a group of new managers how to think differently about their careers. I demonstrated to them how they could move their performance to the next level, regularly raising the bar, while fostering a spirit of teamwork within their new company’s creative, innovative learning environment.
By working in a corporate environment that supports, encourages and grows new “thought-leaders,” their career will flourish and the company will enjoy the benefits and value that comes from a fully engaged workforce-higher productivity, innovation, profitability, and retention. The company knows that by developing their employees, they raise the profile of their workforce and their company, expanding the demand for the company’s services, and positioning themselves as the only one to call by prospects and customers. They knew that by employing star performers, they elevate their status. When their employees are successful, the company is successful. The onboarding workshop set the tone early. Establishing clear expectations was the first step in the process. All forward thinking companies should include a component like this in their onboarding program.
Beginning today and through the end of the year, you can download Uncomplicating Management (185 pages) at no cost. This is my way of saying “thanks” for a great 2010.
To begin reading, simply send an email to email@example.com and put “Free Book” in the subject box. I’ll immediately send your copy to you. It’s that simple.
Begin making managing easy. This book uncomplicates the art of managing people and provides you with a blueprint for your success. You will get practical, easy to understand ideas, real life examples, and ready to use tools to make your job easier.
So get Uncomplicating Management free-and share it with your staff.
Send an email today to firstname.lastname@example.org and remember this offer will only be good through December 31.
Thank you again for a great year. And enjoy the book.