More and more organizations are moving to Interactive Media to communicate with their customers and employees. No longer is it merely a toy for young people. Now companies are getting their message out to millions instantly. Jet Blue uses Twitter to provide discounted airfares while Best Buy is updating its workforce on swine flu preparedness. Recruiters are checking backgrounds on Facebook, while marketing professionals are listening to what customers are saying about their product on blogs and Twitter. Bottom line, it’s time to embrace this new medium.