Tag Archives: social media

New Maine Law Restricts Social Media Access


(Post by Rick Dacri, September 3, 2015)

Beginning October 14, 2015, new legislation in Maine will restricts an employer’s ability to demand information regarding their employee’s or a job applicant’s social media account. The Act applies to both public and private employers, including the state, county and municipalities.

The Act prohibits employers from requiring, coercing or requesting an employee or job applicant to provide their employer with the password or other means of accessing his/her social media accounts.  This applies to any online account or service through which users share, view or create user-generated blogs, videos, instant and text messages, e-mails, and photographs.  The law also prohibits employers from requiring, coercing or requesting an employee or job applicant access to a personal social media account in the presence of the employer. Under the Act, employers are prohibited from discharging, disciplining or otherwise penalizing or threatening to discharge, discipline or otherwise penalize an employee for refusing the employer’s request made in violation of these restrictions.

Dacri Recommendation: 1)Train all your managers, supervisors and recruiters on the new
law. 2)Policies and procedures should be updated.

This update is merely a summary of the key points of the Act. Call me for a more detailed review.

This topic will also be covered in Dacri’s upcoming webinar series, Accelerated Supervisory Development Program for Municipal Managers.

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Filed under communications, Compliance, Employee Relations

Hiring Only The Best (Webinar)

hiringThis webinar, titled Hiring Only The Best, was designed and presented by Rick Dacri on October 22, 2013. 

Click Hiring the Best to listen in. There is a one minute lead in where you will not hear anything.

The webinar covers the following:

  1. Understanding what it takes to make a great hire
  2. Developing a positive recruitment brand
  3. 7 musts needed to improve your overall recruitment program
  4. Hiring solid candidates every time
  5. Interviewing so you know what you’re getting
  6. Getting a “yes” with every job offer
  7. Getting meaningful references

This webinar will last about 55 minutes, including the one minute of silence in the lead in.

Click here to listen.

If you want to learn more about developing a recruitment program, contact Rick Dacri.

If you like this webinar, you may want to listen to Avoiding Legal Pitfalls.

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Filed under Job Search, Recruitment

Book Promotion, Part 2: 51 Tactics to Promote Your Book

In the previous post, I discussed that how you promote your book depends upon your strategy: is your purpose book sales or positioning yourself as a thoughtleader who wrote a book. One you have determined your strategic direction, you can then begin to employ a number of the pre and post book publication promotion tactics as outlined below:


  1. Add to your email signature “author of forthcoming book_____”
  2. Set up book webpage on your current website
  3. Include description of the book
  4. Include picture of the book cover and table of contents
  5. Add testimonials (get your manuscript to key thought leaders and clients and ask if they will provide you a brief testimonial. Rarely does anyone refuse).
  6. Include method (web shopping cart) to purchase books in advance at discounted rates
  7. Get a number of individuals (noted experts, professionals, clients) to write a review/testimonial of the book
  8. Add these testimonials to website and book flaps
  9. Include these testimonials in your book promotions and market materials
  10. When your book is published, have these same individuals write a book review in Amazon (can use same testimonial)
  11. Find periodicals that accept book reviews and send in
  12. Write articles based on book for industry specific publications (or publications read by clients and/or prospects)
  13. Articles should capture the themes of book
  14. Includes phrases such as “as outlined in my book ____”
  15. In any bio for articles, note that you are the “author of forthcoming book ___”
  16. Promote book in social media Continue reading

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Filed under Consulting, new book

Recruitment: The 5 Pillars of a Strong Recruitment Brand

internet_recruitment_job_interview_362210302(This article, written by Rick Dacri, was published in the York County Coast Star)

The economy is heating up and businesses are slowly hiring again. Employers are demanding that new hires be skilled, ready and able to immediately contribute. No one can afford to make mistakes in their hires. A steady stream of highly qualified and fully engaged workers who will mesh with their current employees and fit within their culture is a must. To achieve this, businesses must enjoy a strong recruitment brand.

So what is a recruitment brand and how can you develop one? A recruitment brand is a message that communicates what it’s like to work at your company. It tells the world who you are and what you believe in—your mission, culture and values.  It’s your way of telling applicants “this is who we are and individuals who believe and think like us are welcome.” And, it’s a magnet that draws those believers to you.

Your recruitment brand is built upon five pillars. The strength of each pillar, when working and supporting the other, ensures a continuous flow of quality candidates. To build your brand, you simply must do the following:

  1. Develop a powerful message
  2. Foster a positive company reputation in your community
  3. Spotlight your key employees
  4. Retain an active online presence
  5. Cultivate a relationship with the media
  1. Powerful Message: Know who you are. Ask yourself, why would anyone want to work here? Why do you? What makes your organization attractive? Organizations are good at promoting themselves as part of the sales process, and you must do the same with recruitment. In recruitment, you are selling the organization to prospective employees. So take a hard look at the things that distinguish your organization and promote them. Show candidates why they should want to work for you. Getting the answer to these questions will help you define your company’s recruitment brand. Continue reading


Filed under careers, Recruitment, Uncategorized

Workforce Predictions and Trends for 2013 (Audio Podcast)


In a lively, give and take radio interview on WLOB’s Mind Your Own Business, I give my workforce predictions for 2013. In addition, I discuss what the future workforce will look like, predict where unemployment will be at the end of the year, discuss how employers should address  social media, why turnover in many companies will begin to increase and much more. Listen in and give me your thoughts in the comment section below.


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January 13, 2013 · 10:58 AM

The Bounce Back Year: 10 Workforce Predictions for 2013

2012 is quickly coming to a close. A new year always brings with it hope and anticipation—and of course predictions. In the New Year, expect to see the following:

  1. Strong Economic Rebound: 2013 will be a better year for business and its employees. Remnants of the crippling recession that began in 2008 will be put behind us. Business expansion will be up, unemployment will be down, and the stock market will continue to climb. Optimism reigns.
  2.  Employment Will Be Up: As the economy grows, the pressure to hire will increase. Unemployment nationally will drop to near 7%. Employers, who had been reluctant to bring on more workers, will slowly open the spigot. Watch for an initial flurry of temporary hires that will slowly be converted to regular employment.
  3.  Turnover Will Follow: As the economy heats up with more hiring, existing workers will begin to look for greener pastures. No longer will they feel constrained by the fear of not finding a job. Employees will be looking for better opportunities, pay and flexibility. Recruiters will be active enticing workers to test the waters.
  4.  Hiring Demands Expose Old Problems: The labor and skills shortage about which employers lamented during the turn of the century and forgot about during the recession will begin to rear its ugly head again. Finding quality, skilled labor will be difficult and the expected flood of retirements from baby boomers and the exodus of workers wanting a change will exacerbate this issue.
  5.  Succession Planning Takes Center Stage: American workers continue to gray. As the economy improves and the stock market approaches 14,000, bringing with it healthier 401Ks, baby boomers will begin to feel confident and secure enough to begin planning their exits (though don’t expect them to leave the world of work completely). The subsequent loss of talent and knowledge will spur employers to quickly put in place succession and knowledge-retention plans.
  6.  Mixed Wage Growth: Wage increases will remain Continue reading

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Filed under Leadership

Thought Leadership: Positioning Yourself as The Industry Guru

Thought Leaders are sought out, listened to, respected and needed. Organizations depend on them and believe they cannot function without them. While it may be good to simply perform well in your job or business, in this highly competitive world, being good is not good enough. And that’s why you want to establish yourself as a legitimate thought leader.

So what is a Thought Leader and how do you position yourself as one?

To begin, you simply can’t declare your arrival. Legitimate expertise is still required. Yet, at the same time, you have to develop a recognized reputation as an expert. Being the industry’s best-kept secret will not get you entrance to the club. Recognition brings with it tremendous benefits including job promotions and security; increased business; attention from the media, colleagues and industry groups; along with fame and often fortune.

To position yourself as the industry guru, follow these eight strategies:

  1. Find your voice:
  2. It is not enough to simply have expertise. It has to be known and that requires taking positions, being contrarian and even controversial; and remaining in the public’s eye. Thought leaders have to be “out there. ” and they must express their ideas with passion and conviction. Remember, if you don’t believe, no one else will. Writing Op Eds or commentaries are ideal ways to convey your expertise. Finally, you must be always developing new ideas and concepts; having different perspectives; and creating new intellectual capital. Thought leaders cannot simply be perceived as recycling more of the same. Within your company, position yourself as the go-to person in your area of expertise. Share your ideas, volunteer for projects, mentor colleagues and “up and comers,” assist customers, and contribute to your company’s newsletter and blog. Your position as an internal Thought leader elevates both you and your company in the eyes of your boss, customers, competitors, vendors and the industry as a whole. Establish both and internal and external presence.

  3. Keep the company of other Thought Leaders:
  4. Surround yourself with other smart people—people who have varied ideas and perspectives; people who will challenge your thinking; and people who will elevate you to a higher level. Identify these Thought Leaders, study their work, and reach out to them. Create with them a community of thinkers. Thought leaders freely share their thoughts from which new bodies of work emerge.

  5. Develop a body of work: Your ideas, opinions and insights position you as a thought leader, but it also requires developing multiple ways to communicate it—and it must be an ongoing process. Thought Leaders, by definition, continuously think about things, analyze them, challenge accepted ideas, debate issues, and develop new concepts. Thought leaders look at the world differently, and through their work, persuade others.
  6. Write: Article writing and getting them published in professional and industry specific publications can be the foundation from which to build your reputation as an expert. It can be both the feeder system for your Thought Leader brand and the incubator for your intellectual capital.
  7. Give speeches and presentations: Professional groups flock to hear experts speak. Whether before your local Chamber of Commerce, a chapter of a professional association, or at a national conference, speaking provides you a perfect platform to showcase your expertise. And by videotaping it and posting it to your website and YouTube, you gain world wide exposure.
  8. Maintain an online presence: Develop a compelling online presence using blogs and social media. More people turn to social media to get their news and obtain new knowledge. YouTube has become the number two search engine behind Google. Regularly post your thoughts on your blog; guest blog for others; and comment on other blogs. Join and comment on industry specific LinkedIn groups and make sure you have a website.
  9. Cultivate a relationship with the media: TV, radio and print are the fastest mediums to demonstrate your knowledge. The media craves good content. Press releases are a good way to get out front, but remember, no one is interested in a commercial. Commenting on relevant, current issues is key. Once introduced to a reporter, develop a professional relationship. Be available when they need you. Feed good information to them. Remember, Thought Leaders share their knowledge, never holding back.
  10. Write a book: A professionally published book is the gold standard of Thought Leadership. Opinions of you vastly change when you become an author. Doors open. The media calls you. Associations want you to speak before their group. And individuals want to see the book, read it, and learn all about it. With a book, you quickly rise to the top.

Your body of work puts you in a position to leverage your expertise to increased exposure, business and professional repute. Leverage is a circular process. Articles lead to speaking engagements, which leads to media exposure, which leads to business opportunities, which spurs news ideas for more writing and speaking. It is a dynamic and continuous process. And all this positions you as the expert. The more you do, the higher your recognition level and professional stature. No longer are you a secret. You are now the go-to person—a true industry guru, a Thought Leader.

Article written by Rick Dacri

Published in Mainebiz


Filed under careers, Leadership